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Note
from the Editor:
Its official, our new 2004 catalog is now up online for you to review.
All products have been updated to the new 2004 catalog.
We are
still uploading images for some of the products, but most of the
images are available.
We
recently changed servers and we apologize for the down time, but it
was necessary to make the new changes to the database. One of
the new features able our site to now run on an MySQL server.
This gives our site the speed necessary to allow our customers to
review our site faster.
We hope
you enjoy the site and invite you to take a look at the changes we
have made.
Editor
Pre-Programmed
Website:
We can generate a mirror site like our wholesale site only with retail
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own products and update prices all from an easy to use administration
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Demo -
These are prime examples of how we can implement our products into an
already existing website or design a basic e-commerce retail site for
you with our database of wholesale products imbedded into your
site. Email us at DesignDept@intlwholesale.com
Hosting an
merchant fees are additional.
Lifetime
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info...
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 Pemberley
Collection™ Pillow Covers. The excitement of the
Mediterranean influence is carried forward with this
beautiful red pillow cover. The shimmering gold thread
weaves it’s magic through this design and is
complemented with red satin fringe piping. Made of cotton
chenille, this set of two each measures 153/4"
square. Retail $37.95
Basic Price: US$16.80
Upgrade
Price: US$8.40 |
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 From
the inlaid semi-precious stones, representing the
countries of the world, to the deep blue sea, this Kassel™
Small 220mm World Globe stands 15" tall and will
bring attention and beauty to your home. Features a light
gray, three-legged stand with ball feet. Presentation
samples of each of the semi-precious stones is included.
Retail $499.95
Basic Price: US$222.80
Upgrade
Price: US$111.40 |
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 Giovanni
Navarre™ "Italian Stone Design"™ Genuine
Suede Leather Jacket. Ladies and gentlemen take a step
forward in this fashionable tan, leather jacket. This
beautiful genuine suede jacket breathes naturally and can
we worn year ‘round. A wardrobe must. Size Large.
Available in sizes M-3X. Retail $59.95
Basic Price: US$24.00
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Price: US$12.00 |
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Smart
Marketers Still Use Meta Tags
By
Paul J. Bruemmer
Some experts tell you to
forget about meta tags because they're not as important as
they used to be in search engine algorithms. While it's
true meta tags carry less weight in the spidering
formulas, it's not true that they're ignored.
In fact, most
search engines still use the description tag for the copy
in your search listing, so you'll want to create one to
your best advantage. In fact, there are three good reasons
why it's still smart to create proper meta tags.
- Boost Your
Rankings: Many search spiders still read meta tags
to gather the data from your pages; thus, well written,
relevant meta tags will boost your rankings in search
engines like Alta Vista, Google, Lycos, AllTheWeb, and
Inktomi-powered sites.
- Drive Traffic to
Your Site: Most search engines and directories will
use your title and description tag copy in the title
link and site description shown in search results. When
the copy in these tags contains strategic keywords in a
compelling, relevant message, users will click to your
site.
- Create Free
Branding: Research by NPD Group shows that search
engine listings provide better branding than banner ads.
For this reason alone, it pays to create killer copy for
your title and description tags.
Meta Tags
Defined
Your meta tags are the HTML
elements optionally included within your Web pages by your
Webmaster to provide information about the document
(author, title, description, etc.). Meta tags aren't
visible to users viewing a page unless they click the
"View" menu, then click "Source" (from Internet Explorer),
which opens a window displaying your meta tag copy.
In search engine
optimization, the most important meta tags are the Title
Tag, Meta Description Tag, and Meta Keywords Tag. Your
site can be at a disadvantage for not displaying these
tags.
- If your Web page
lacks a Title Tag, some search engine results will
display the phrase "No Title" in the first line of your
listing. That can limit your search engine traffic.
- If your Web page
lacks a Meta Description Tag, some search engines will
display the first few words on the page as your listing
description. That might not be your most compelling copy
for driving visitors to your site.
To boost your rankings,
drive traffic, and improve branding, you might try
creating the meta tags described below.
Title Tag
Every HTML
document must contain a Title element in the Head section
at the top of the page. The title identifies the
document's overall content. The title tag generally
precedes the meta description tag and meta keywords tag.
Below is an example of a title tag for a page selling
digital cameras on a fictitious photo site.
Meta
Description Tag
The meta description tag is
important because it's often used by search engines to
describe your site in search results. It's also used to
help summarize Web sites when indexing. Your copy must be
compelling and relevant to attract potential customers to
your page. Copy should contain several strategic keywords
on the page. A description tag might look like this for a
page selling camera equipment.
Search engines supporting meta
description tags have a cut-off anywhere between 150 to
400 characters. Since you can't predict where the cut-off
will be, place the essential part of your message in the
first 150 characters, continuing with additional copy up
to 400 characters.
Meta Keywords Tags
The meta keywords tag reveals the
most important keywords for each page to search engine
robots. This helps users find your strategic keywords in
search engine queries, so it's important to conduct
thorough research to come up with a complete list of
keywords. Analyze the most popular keywords with tools
such as WordTracker to arrive at your optimum final list.
Below is an example of a keyword meta tag for a fictitious
page selling camera equipment.
Note that singular and plural
forms of the same word are used, as well as common
misspellings. List as many keywords as you can, up to
1,000 characters (including spaces). Of course the most
important words should be at the beginning, perhaps even
starting with the company name if it's an e-commerce site.
You can place
keywords in your meta keywords tags with or without
commas. Some experts insist on commas, while others say
just the opposite. Search engines say it doesn't matter.
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Article
Continues below...
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Sample of our Price Reduction |
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Login
now. All new products for 2003 have been added to our
database.
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Your Own
Professional Site in less than 48 Hours
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You can add, edit or delete products from the database.
You also get free upgraded membership and website submission
packages.
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What
you get:
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Professional Looking Web Site
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Products to sell (over 500 at 75% off retail)
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Complete control as to what's on your site, Add your
own, edit or delete any product(s) you wish
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Demonstration Site:
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DETAILS....
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Continued...
Will Meta
Tags Improve Rankings?
The short answer
is yes, as every little bit helps. I recently asked AltaVista,
AllTheWeb, Google, Inktomi, and Lycos about using meta tags.
-
AltaVista said developing proper meta
tags is important, and that it uses titles, descriptions and
keywords in its ranking algorithm.
-
FAST, which powers AllThe
Web and Lycos, said it looks for meta descriptions, and if
none are found it examines the first 250 characters on the
page.
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Google uses the information
in title, description and keywords meta tags, although these
are not a major ranking factor.
-
Inktomi prioritizes meta
tags when generating page rankings, using both the meta
description and meta keywords tag. It uses the first 200
characters of the meta description to generate page summaries
for its results.
Changing SEO
Techniques
Iconocast surveyed over 400 respondents
on meta tags, reporting they were "the most common method to
improve site ranking, followed by tweaking page titles." (Chart
courtesy of Iconocast, reprinted with permission.)
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Methods to Improve Rankings |
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Changing metatags |
61% |
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Changing page titles |
44% |
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Reciprocal linking |
32% |
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Purchasing multiple domains |
28% |
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Multiple home pages |
21% |
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Hiding keywords in background |
18% |
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Pay-per-click |
13% |
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Source: Nov. 2000 ICONOCAST Inc./InsightExpress.com
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From the
Iconocast survey, it appears meta tags were very important at
year-end 2000. While I'm sure results would be much different
today, I still think it's wise to create meta tags for every
page on your site when there's a chance to improve search engine
rankings, site traffic, and site branding.
Be Careful
When Writing Meta Tags
Most search
engines will not penalize you for meta tags if content is
appropriate and relevant. But you don't want to repeat a keyword
more than two or three times in a meta tag. Definitely don't
repeat the same word twice in a row, which sets off spam
filters. Be sure to use keywords that are actually on the page
and reflect the essence of your content.
Warning:
Don't use trademarks or company names belonging to others in
your meta tags. Lawsuits have been won against unfair and
unauthorized use of trademarks and brand names owned by others.
The views of our authors don' t necessarily
reflect the views and policies of this company or its
advertisers.
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