NewsLetter for Tuesday Aug. 12th, 2003

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Note from the Editor:  Well, its been a month since the last email newsletter.  Sorry that we have not been able to get you the latest from Intl Wholesale.com.  Now that the summer vacations are coming to an end and we are all back to work full force, we hope to support your web development needs. 

Soon we will be offering new upgrade skins for our websites to give our customers a larger selection.  If you are an existing website owner, you will be given a chance to upgrade your skin at a special rate.

If you have any newsworthy information you think might benefit our members, please send us your insight and it may be posted to our weekly newsletters.

Pre-Programmed Website:  We can generate a mirror site like our wholesale site only with retail prices and shopping cart for you for only $350.00.  It is completely database driven and user friendly.  You can add your own products and update prices all from an easy to use administration area.  You can also run a real-time tracking affiliate network to get other sites to sell for your business.  Demo


These are prime examples of how we can implement our products into an already existing website or design a basic e-commerce retail site for you with our database of wholesale products imbedded into your site.  Email us at DesignDept@intlwholesale.com
Hosting an merchant fees are additional.

Lifetime Virtual Terminal License: Only $99.00 one time fee.  No monthly leases to contract.  2.29% plus $0.30 per transaction.  You can find a better deal than this on the internet for your payment systems.  More info...

Partnership with BannerJammers.com:  We recently partnered with BannerJammers.com to incorporate the to sites and combine efforts to create a larger banner exchange network and to offer BannerJammers.com website owners the opportunity to participate in our drop shipping program.  All accounts from our old exchange services will be transferred within the next couple of weeks.  All code from Intl Wholesale exchanges service will have to be change with each website to the new account codes.  We encourage you to signup with your new account at BannerJammers.com and we will transfer any credits you may have to the new account.  If you have any questions about this partnership, please contact us at:  merger@intlwholesale.com

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Pemberley Collection™ Pillow Covers. The excitement of the Mediterranean influence is carried forward with this beautiful red pillow cover. The shimmering gold thread weaves it’s magic through this design and is complemented with red satin fringe piping. Made of cotton chenille, this set of two each measures 153/4" square. Retail $37.95
Basic Price:  US$16.80
Upgrade Price:  US$8.40

From the inlaid semi-precious stones, representing the countries of the world, to the deep blue sea, this Kassel™ Small 220mm World Globe stands 15" tall and will bring attention and beauty to your home. Features a light gray, three-legged stand with ball feet. Presentation samples of each of the semi-precious stones is included.  Retail $499.95
Basic Price:  US$222.80
Upgrade Price:  US$111.40

Giovanni Navarre™ "Italian Stone Design"™ Genuine Suede Leather Jacket. Ladies and gentlemen take a step forward in this fashionable tan, leather jacket. This beautiful genuine suede jacket breathes naturally and can we worn year ‘round. A wardrobe must. Size Large. Available in sizes M-3X.  Retail $59.95
Basic Price:  US$24.00
Upgrade Price:  US$
12.00

Can you submit your site to over 800,000 Search Engines and Directories each month for less than $10.00?  We can...

Advertise your website.  BannerJammers is presently offering 200,000 Top Network Banner Impressions for only $99.00.  That's less than 50 cents a thousand.  You can beat that with a stick.

 

 

 

Content Factors That Make Your Site Crawl
By Mark Bailey

Given the time and trouble it takes to get a site up on the Web, one would think that most sites would be designed with quick performance and usability in mind. Fortunately, some are; remarkably, some still are not. I'd like to present a few examples here of both the good and the bad, in order to highlight how implementing good practices when building a site will help make sure users don't doze off while waiting for your site to load. But first, consider the main content factors affecting site performance.

Content Factors That Affect Site Performance

Here is a list of things that affect site performance, and therefore affect down load times.

File Size

A commonly accepted size for page content (images and text) is 40 kilobytes (KB) . It is not uncommon for sites to be around 100 KB (for instance, drugstore.com's), but the fastest-loading sites, such as Yahoo!'s, are even smaller than 40 KB. Obviously, carefully managing page file sizes will help keep your site download time speedy.

Locally vs. Remotely Stored Image Content

When images are stored on a remote server (a server other than the one serving up most of the page), the entire URL request process takes place to obtain those images (for example, TCP/IP handshaking, page setup, content access and transfer, and so on). This process is subject to delays that occur between the remote and local servers, which invariably result in slow download times. So whenever possible, store your images locally. For example, Amazon.com is a fast-loading site. Part of the reason is that Amazon has minimized the remote image content on its pages.

Flash Animation and Embedded Objects

Flash has a pretty bad reputation among Web performance experts: Search engine ranking experts say it can be detrimental to getting sites indexed by search engine spiders; usability experts talk of how frustrating it can be for the user; and I'm going to tell you it can slow your site download time to a crawl. Use it judiciously, if at all.

Third-Party Components (Such as Banner Ads)

As is the case with remotely served images, third-party components on your Web page (for example, content served from Web servers other than your own, such as a banner ads) can be hazardous to download speed. You can only monitor the performance of your own server(s); you have no control over remote servers where the banner ads are located.

You can evaluate how well your own site follows these four guidelines by using WebPartner's free Instacheck tool. Aside from generating a snapshot view of site data that compares your site's download time to the download times of WebPartner's Top 30 index of e-commerce sites, Instacheck will generate graphs of file sizes and download times by component (text, images, applets, or embedded objects), to help you determine which parts of your Web site are slowing your page download times.
 

Article Continues below...

Sample of our Price Reduction

GFTAN Giovanni Navarre Genuine Suede Leather Tan Suede Jacket


Giovanni Navarre Italian Stone Design Genuine Suede Leather Jacket. Ladies and gentlemen take a step forward in this fashionable tan leather jacket. This beautiful genuine suede jacket breathes naturally and can we worn year around. A wardrobe must. Size medium. Available in sizes M-3X.

Retail Price: $54.95
Basic Member Price: $24.00

Upgraded Member Price: $12.00

Click here to Upgrade your Membership now and get an additional 50% OFF all your next wholesale purchases

Login now.  All new products for 2003 have been added to our database.  

 

Your Own Professional Site in less than 48 Hours

You too can have a website like this with all our products installed.  Don't waste time typing descriptions and linking images to your site.  We can generate a professional looking website in less than 48 hours.  You have complete control.  Uses your domain name.  You can add, edit or delete products from the database.  You also get free upgraded membership and website submission packages.  

  • What you get:  

  • Professional Looking Web Site

  • Products to sell (over 500 at 75% off retail)

  • Complete control as to what's on your site, Add your own, edit or delete any product(s) you wish

  • Submission of your site to over 800,000 search engines and directories all for this great low price. 

  • Upgraded Membership

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Demonstration Site:

  
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DETAILS....


Continued...

Learn From the Good and the Bad

You can learn from examples of good sites and from bad sites. Here's a few examples.

First, the Good

Two sites that represent effective use of content in regard to site performance are Yahoo! and Lands' End Inc. Because the former is an information site, it is therefore richer in text than in images. Measuring in at only about 24 KB total content (including both images and text) for its home page, Yahoo!'s site is a master example of minimalism. Consequently, Yahoo!'s simple but informative home page loads consistently fast, which hasn't hurt its popularity any.

E-tailing naturally relies on images to show products. An example of a fast-loading e-commerce site is Lands' End's site. With a home page that contains only 20 KB of text and 50 KB of images, this site pares content down to the essentials. In addition, one can see from the page source code that Lands' End also uses Akamai (a service that stores a site's content at widely dispersed geographical locations) to cache content closer to users, further increasing download speed.

Now, the Bad

I'm not going to name names with these two examples of what not to do, but I can tell you that one site is a Web site design firm's site, the other a small specialty-foods site.

In the case of the design firm, excessive use of Flash animation makes for slow download times. The results from WebPartner's Instacheck for the home page of this site showed that with 165 KB of remotely stored and 100 KB of locally stored embedded objects, the tested page takes an average of 24 seconds to download for home users and 11 seconds for business users.

Our second example is a specialty-food retailer whose 330 KB of images smothered the 36 KB of text content, to cause average download times of over 40 seconds for home users and 20 seconds for business users. Granted, this site was not professionally designed, but by employing too many images and failing to optimize them, it serves as an illustration of how excessive image use can severely increase download time.

You've no doubt put a lot of thought into what graphics and text you want to put on your site. Now put a little extra thought into the content factors that affect your site's download performance. Your extra effort will result in shorter download times and a big payoff when it comes to customer retention.


 


The views of our authors don' t necessarily reflect the views and policies of this company or its advertisers.


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