For example,
it's almost pointless getting a high position if the title and
description doesn't talk people into clicking for more
information. Your description, as well as incorporating your key
phrase should tell people what your page offers. And its
pointless anyone reading your page if it doesn't inspire them to
do what you want them to do.
Furthermore,
once you're happy with the page, leave it for a few months to
see how it works out before making drastic changes. Remember it
can take a long time for your optimized pages to rank highly
even after the long wait to get indexed in the first place. Once
your page is in the search engine's index give it a chance to
get properly established before you start tweaking your work
just because you haven't immediately got a number one position.
Plus, it's
perfectly normal for your page to continually rise and fall in
its ranking. Don't panic if it falls. This is normal. Be
patient. After the wait you had to get your page indexed in the
first place, you then have to wait a while longer because it
will take time to see how your page "ages" in the indices.
In time it
will settle down as the search engines determine your pages
click-through popularity. Any changes you make to your site may
not be reflected in it's rating for several months or more, so
be patient before you make drastic alterations.
A final
important point:
Don't submit
to the search engine until you have established a few links to
your site from other sites. Some of the biggest search engines
will not index you if no other domains are linking to your site.
The
best software you can use for this is
Axandra's Arelis. But if you
don't want to use this software then do it manually. It may take
a lot of time and effort but it is essential if you are
seriously wanting to get indexed with the big search engines.
The most ideal links you can have pointing to you are from the
major directories such as LookSmart or
Yahoo, but especially The Open Directory.
I hope this
advice will help you get a number one position.
Stuart E. Elwell
http://www.websmart-marketing.com
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2003 - Stuart E. Elwell - All rights reserved.
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